I spent hours looking for a hydration pack that would actually go with my festival outfit. Something feminine, something cute, something that wasn't built for a hiker. I couldn't find anything. Everything was dark and bulky and just so masculine. And I remember thinking someone really needs to make this.

Then I got my phone stolen at EDC and that was it for me. What bothered me most wasn't even losing the phone. It was how easy it was. Someone just reached into my bag and walked away. In a place where PLURR lives. That felt so wrong.

So I stopped waiting and built it myself. My Japanese roots are woven into every part of it. The name Mizupak comes from mizu, the Japanese word for water. Water has always meant something to me. Flow. Wonder. Resilience. It takes any shape but never loses its meaning. That felt like the perfect foundation for what I was creating.

Every Mizupak carries the Awaji knot, a centuries old Japanese symbol of promise and connection.

-Kuri